Coloring Books for Adults: How to Create and Sell
Coloring books for adults have surged in popularity over the past decade, offering a creative outlet and stress-relief for many. If you’re considering diving into this lucrative market, this guide will walk you through the essential steps to create and sell your own adult coloring book.
Understanding the Market
Before you start designing, it’s crucial to understand the market. Adult coloring books cater to a variety of themes and interests, from intricate mandalas to whimsical landscapes. According to a report by Grand View Research, the global adult coloring book market was valued at $1.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2021 to 2028.
Popular Themes
- Mandalas and Geometric Patterns
- Nature and Wildlife
- Fantasy and Mythology
- Inspirational Quotes
- Abstract Art
Creating Your Coloring Book
Once you’ve identified your niche, the next step is to create your coloring book. This involves several key stages:
Designing the Pages
Your designs should be intricate enough to engage adults but not so complex that they become frustrating. Use high-quality software like Adobe Illustrator or Procreate to create your illustrations. If you’re not an artist, consider hiring a freelance illustrator from platforms like Upwork or Fiverr.
Formatting and Layout
Ensure your book is well-organized and visually appealing. Each page should have a consistent layout, and the designs should be centered and properly aligned. Use a mix of single-page and double-page spreads to add variety.
Choosing the Right Paper
The quality of paper is crucial for adult coloring books. Opt for thick, high-quality paper that can handle various coloring mediums like markers, colored pencils, and watercolors without bleeding through.
Publishing Your Coloring Book
Once your book is ready, the next step is to publish it. You have several options:
Self-Publishing
Platforms like Amazon’s Kindle Direct Publishing (KDP) allow you to self-publish your coloring book with ease. You can set your own price, and Amazon handles the printing and shipping. Other self-publishing platforms include IngramSpark and Lulu.
Traditional Publishing
If you prefer traditional publishing, you’ll need to pitch your book to publishers. This route can be more challenging but offers the benefit of professional marketing and distribution.
Marketing and Selling Your Coloring Book
Creating a great coloring book is only half the battle; you also need to market it effectively. Here are some strategies to consider:
Social Media Marketing
Use platforms like Instagram, Pinterest, and Facebook to showcase your designs and engage with your audience. Share behind-the-scenes content, coloring tips, and user-generated content to build a community around your book.
Collaborations and Partnerships
Partner with influencers, bloggers, and other artists to promote your book. Collaborations can help you reach a wider audience and add credibility to your brand.
Online Marketplaces
In addition to Amazon, consider selling your book on Etsy, eBay, and other online marketplaces. These platforms offer a built-in audience and can help you reach more customers.
Case Study: Johanna Basford
Johanna Basford is a prime example of success in the adult coloring book market. Her book “Secret Garden” sold over 1.5 million copies worldwide and sparked a global coloring craze. Basford’s success can be attributed to her unique, hand-drawn illustrations and effective use of social media to build a loyal following.
Conclusion
Creating and selling adult coloring books can be a rewarding venture if done correctly. By understanding the market, creating high-quality designs, and effectively marketing your book, you can tap into this growing industry. Whether you choose to self-publish or go the traditional route, the key is to offer something unique that resonates with your audience.
Ready to get started? Begin by brainstorming your theme and start sketching your designs. With dedication and creativity, your coloring book could be the next big hit!
